Drive Loyalty, Retention & Revenue with
India's Most Powerful Channel Loyalty Management System for Electrical BrandsLaunch tailored loyalty programs for your electrical dealers, hardware & electrical retailers, and electricians with complete visibility, real-time rewards, and zero manual tracking.
Trusted by leading Electrical, Cables & Switchgear Brands Across India
Basiq360 helps electrical brands run high-impact loyalty programs across thousands of channel partners and retailers.
Why Choose Basiq360?
Avg. Sales Growth for Electrical Brands
Trusted Brands
Loyalty Points scanned
Electricians & Contractors in Network
Loyalty Programs That Fit Every Channel in the Electrical Ecosystem
Distributor & Dealer Loyalty Program Reward your electrical distributors and stockists for product movement, timely offtake, and brand exclusivity — and stop losing shelf space to competitors.
Electrical & Hardware Retailer Loyalty Program Motivate electrical store owners and hardware retailers to stock and actively recommend your electrical products over competitor brands with cashback, points, and exclusive rewards.
Electrician & Contractor Influencer Program Electricians are your real brand ambassadors. Activate electrician, MEP contractor, and project contractor networks with cashback, gift vouchers, and tiered incentives to drive brand pull at the last mile.
Core Features Built for the Electrical Industry
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QR Code & Invoice-Based Point Collection
Scan, Upload, Earn — As Easy As It Gets
Enable your dealers, retailers, and electricians to earn loyalty points by simply scanning the QR code on every electrical product or uploading purchase invoices. No extra hardware, no friction — just seamless participation across your entire channel.
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Customizable Multi-Tier Rewards for Every Stakeholder
Different Channels. Different Motivations. One Platform.
Design personalized tiers, point slabs, and reward logic separately for distributors, electrical retailers, and electricians — ensuring every partner in your electrical ecosystem feels genuinely valued and stays loyal.
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Live Dashboards & ROI Tracking
Full Visibility into Your Channel Performance
Monitor redemptions, electrician engagement, dealer activity, and campaign ROI in real-time through powerful dashboards and detailed analytics — so you know exactly where your loyalty budget is working.
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Instant Payouts in Multiple Formats
Delight Electricians & Dealers with Real-Time Gratification
Disburse rewards instantly via cash, UPI, gift cards, or digital wallets — eliminating delays that kill program participation and keeping your channel motivated month after month.
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Automated, Targeted Communication
Reach the Right Partner at the Right Time
Send behavior-driven SMS, WhatsApp, and app notifications directly from the dashboard — nudge electricians to redeem, remind retailers of their tier upgrades, and keep your entire electrical channel engaged.
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Omni-Channel Accessibility — One App for Your Entire Network
From Dealers to Electricians.
Everyone on One Platform Whether it's an electrical dealer in Delhi or an electrician in Tier 3 cities — empower your entire network with a single mobile-first app to participate, track, and redeem rewards effortlessly.
Why Loyalty is the New Growth Engine for Electrical Channel Sales
Electricians recommending competitor brands?
Activate electricians with cashback & rewards — make your brand their first choice
Low repeat orders from dealers?
Incentivize consistent stocking and timely offtake
No visibility on channel activity?
Track and verify every scan, purchase, and redemption in real-time
Disconnected dealer-retailer-electrician ecosystem?
Unify your entire electrical channel with one seamless loyalty app
High scheme leakage?
Eliminate cash scheme abuse with digital, auditable loyalty points
Why Electrical Brands Choose Basiq360 Over Traditional Loyalty Methods
Features
Basic
Start for free
Pro + Desktop
MOST POPULAR
Enterprise
All Pro & Desktop features
Launch in Just 3 Steps
Design
Define your program rules, rewards, and user tiers
Deploy
Distribute QR codes or app access to your target audience
Engage & Reward
Track performance and reward on auto-pilot
Proven Results Across Industries
Brands using Basiq360 have seen measurable growth in customer retention, repeat sales, and engagement within weeks of onboarding.
Want to write about all things, services are very fast and genuine. All the team members are very humble and kind. Anytime, anywhere, if we got any kind of issue on our dashboard (system), all the team doing support like "one click solution". Overall, feel very good...
Nikhil Chavda
IT Coordinator - Bafit
We've been using Basiq360 for our dealer management and CRM needs, and the experience has been excellent. The platform is cloud-based, and packed with features that help streamline order management, sales tracking, and customer network oversight. Integration with accounting software like SAP Business One makes daily operations much smoother.
Ravi Surelia
IT Head - Kelvin Pipes
It's been 2 years working with them and we have a great experience! Team is super great and they are offering a great support.
Mudit Nanda
Zonal Sales Head - Bonus Locks
I had a great experience with Abacus Desk. The service provided by their team is also commendable, professional and helpful, I would definitely recommend Abacus Desk for Excellent Service.
Vikas Sharma
IT Manager - Sirca
Abacus Desk offers a wide range of services across Customer Experience (CX), Sales Customer Relationship Management (CRM), Enterprise Software, Martech, and Advertising. Their solutions are tailored to enhance client relationships and streamline business processes, ensuring a seamless customer journey.
Ravish Ranjan
General Manager - Information Technology
We are extremely satisfied with the technical support provided by specially "Mayank Harsh" and his team. Their expertise in DMS is exceptional they are highly knowledgeable, responsive, and consistently willing to assist with any issues we encounter. In addition to their technical capabilities, their professionalism and courteous behaviour have made every interaction seamless and positive.
Harrison IT
IT Manager
Still Wondering if Loyalty Will Work for Your Electrical Brand?
Talk to an Electrical Industry Loyalty Expert Today
We'll help you design a pilot electrician or dealer loyalty campaign — tailored to your brand, your SKUs, and your channel structure. No commitment. Free consultation.